Winning at Innovation

Winning at Innovation

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Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented.For example, Whirlpool, aware that the users of their appliances may find it difficult to articulate their needs, holds usability ... In one of these videos they found users had problems finding and replacing the water filter on their refrigerators.5anbsp;...

Title:Winning at Innovation
Author: Fernando Trías de Bes, Philip Kotler
Publisher:Palgrave Macmillan - 2011-11-15

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