Shows how utilities, hospitals, hotels, cruise lines, restaurants, banks, airlines, and retail stores identify and fulfilling customer needsA former executive at a big steel producer told Newsweek reporters of the shock when a manager from Toyota arrived to inspect the quality of the companya#39;s sheet steel. The Toyota representative rejected sample after sample, saying, aquot;No anbsp;...
Title | : | The service advantage |
Author | : | Karl Albrecht, Lawrence J. Bradford |
Publisher | : | Irwin Professional Publishing - 1990 |
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