For instance, training materials are typically corporately branded, as are features of HR practice ranging from job adverts to job descriptions. Also, conversations about performance between managers and service employees automatically refer to the organisation by name, ... Consumer brand communities a the role of social identity Strong brands such as Harley-Davidson, Apple and Volkswagen have, anbsp;...
Title | : | The Marketing Century |
Author | : | The CIM |
Publisher | : | John Wiley & Sons - 2011-03-03 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works: