The Magazine Century

The Magazine Century

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qTaking a page from the legendary magazine publisher Henry Luce, who termed the twentieth century `the American century, ' David E. Sumner aptly adapts his magazine history book and names it The Magazine Century. The book scans the magazines of the twentieth century and provides the reader with a carefully crafted buffet of historical nuggets---enough to engage its audience with an amazing experience that leaves them satisfied and wanting more at the same time. The love affair with magazines that this book offers is a historical asset to anyone thinking of starting, studying, or even dreaming about launching a new magazine. It is the cornerstone of our past, from which we can live our present and better prepare for our future. A must-read for anyone who ever doubts the power of magazines and their place in our history.q---Samir Husni, Professor of Journalism and Director, Magazine Innovation Center, University of Mississippi --aquot;26 He began his magazine empire when he purchased Vogue in 1909. Four years later he purchased House and Garden, which he transformed into a leading interior design authority. In 1914, he introduced Vanity Fair, a magazine thatanbsp;...

Title:The Magazine Century
Author: David E. Sumner
Publisher:Peter Lang - 2010

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