Strategic Management Sixth Edition, Custom Publication
The higher quality translates into a higher value and allows Toyota to charge 5 to 10 percent higher prices than General Motors for equivalent cars. Second, Toyota has a lower cost per vehicle than General Motors, due in part to superior laboranbsp;...
| Title | : | Strategic Management Sixth Edition, Custom Publication |
| Author | : | Charles W. L. Hill, Hill |
| Publisher | : | Houghton Mifflin - 2003-06-01 |
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