Marketing in Context

Marketing in Context

4.11 - 1251 ratings - Source

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.They sit proudly as icons of decadence amidst the urban decay. My son is working his way through ... Servicescapes are competitive tools. When I bought my first BMW (second hand) I was astonished at the comfort of the service area.

Title:Marketing in Context
Author: C. Hackley
Publisher:Springer - 2013-11-14

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