Marketing Fundamentals

Marketing Fundamentals

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This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.Today the Sony Walkman is adding an entertainment dimension to activities many people previously considered lonely ... as the Walkman, is it more important for a company to focus mainly on production problems or on marketing problems?

Title:Marketing Fundamentals
Author: Steward W. Husted, Dale Varble, James Rolf Lowry
Publisher:Delmar Pub - 1993-01-01

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