Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events

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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments2 London has been a recognized conference destination since the middle of the 20th century. ... Consulting Lawson, F (2000) Congress, Convention and Exhibition Facilities: Planning, Design and Management, Architectural Press MTS (2005) a#39;Access ... Horwath Book of Tourism, Macmillan Spiller, J (2002) a#39;History of convention tourisma#39;, in Weber, K and Chon, K (eds), Convention Tourism: Internationalanbsp;...


Title:Marketing Destinations and Venues for Conferences, Conventions and Business Events
Author: Rob Davidson, Tony Rogers
Publisher:Routledge - 2012-05-31
ISBN-13:

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