Guerrilla Marketing, 4th edition
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsonas philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneuras marketing bible -- and the book every small-business owner should have on his or her shelf.Both amateur and professional investors use blogs to share stock tips. ... Searl ( doc.weblogs.com/whoIsDoc) ai Mentioning their blogs in their URLs and on e- mail signatures ai Marketing their blogs as they market their Web sites Guerrillas anbsp;...
| Title | : | Guerrilla Marketing, 4th edition |
| Author | : | Jay Conrad Levinson |
| Publisher | : | Houghton Mifflin Harcourt - 2007-05-22 |
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