Creativity and Innovation in Business and Beyond

Creativity and Innovation in Business and Beyond

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Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation a€“ not only in the realms of business and management, where the innovation is regularly acknowledged and discussed, but throughout the social sciences. With contributions from experts in fields as far-flung as policy, history, economics, law, psychology, and education, in addition to business and management, this volume explores the manifold avenues for creativity and innovation within and across a multitude of disciplines.This helps the search for optimal answers to technical and business problems and assists the convergence of the ... The technology is routinely used both in the design of complex new products, such as the Boeing 787 and Airbus A380, and the ... The capacity to visualise something in three and four dimensions is a much better aid to comprehension than information presented in papers and diagrams.

Title:Creativity and Innovation in Business and Beyond
Author: Leon Mann, Janet Chan
Publisher:Routledge - 2011-05-04

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