Biography of an Idea

Biography of an Idea

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generationa€™s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nationa€™s key wartime propagandists to his consultancy for such corporate giants as Procter a Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relationsa€”an industry that continues to hold sway over American society.The runnerupin largescale American industry has special competitive problems. ... General Motors was theleader, and its electric refrigerator, Frigidaire, had becomethe generic name for allsuch iceboxes. ... The great markets for refrigerators andair conditioners, washing machines, irons, dryers and the wholeseries ofanbsp;...

Title:Biography of an Idea
Author: Edward L. Bernays
Publisher:Open Road Media - 2015-04-07

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